Ali Xeeshan established his eponymous fashion label, Ali Xeeshan Theater Studio after the astounding success of his debut collection at the PFDC Fashion Week, 2010. After graduating with a distinction from Pakistan Institute of Fashion Design. Ali furthered his fashion training from Germany and Paris. 
Quirky and eccentric, Ali lives and breathes grandeur. His designs can be  anything, but insignificant. Combining edgy silhouettes and shapes with an innate flair for ornamentation and embellishment, Ali’s romantic bridal wear and couture quickly caught on, earning him fans from all over the world. A connoisseur of aesthetics and a master craftsman, his work in essence is a  dramatic larger than life art form which delves in his profound philosophy of the universe. He is essentially a visual artist and his craft is not limited to clothes. He delves in diverse art forms shared passionately with the world.


Ali Xeeshan’s style reflects and evokes his Punjabi heritage, in which the cultures from the old blend with the proud verve of the new. This marriage of opposites creates an ensemble that is tuned-in to its own precious uniqueness.His collections are based on the same narrative structure typical of a story.
Everything originates with an inner journey; the pursuit of an identity that strikes a balance. An impossible quest that evolves into the creation of a new and unclassifiable identity. Each one must have enough substance to make full sense on its own, though seemingly in complete contrast with each other. And it’s the styling that makes every single look readable. All his work is a cultural crossover that never results in parody or caricature.